At the end of last month, the Start Up Britain bus returned to London and completed its 2016 six week tour with a final stop at Kings Cross square. During the 45 day tour, the bus visited 30 towns in England, Wales and Scotland and aimed to engage with 10,000 people. As an official tour […]
At the end of last month, the Start Up Britain bus returned to London and completed its 2016 six week tour with a final stop at Kings Cross square. During the 45 day tour, the bus visited 30 towns in England, Wales and Scotland and aimed to engage with 10,000 people.
As an official tour partner, here at National Enterprise Network we were thrilled to not only have our logo featured on the bus, but to give direct support to the tour thanks to representation from our membership at each of the 25 stops in England.
Through close involvement with the tour, we have been able to:
- Cement our relationship with the other tour partners and clearly demonstrate that our network is a key supporter of the enterprise sector
- Position our members as the place to go for anyone in their local area who needs to develop their enterprise skills
- Gain national exposure of both the network and our members in a high profile campaign
- Provide members who joined the bus stops with the opportunity to demonstrate the value and breadth of their business support.
We received direct feedback from the team at Start Up Britain thanking us for the value of our dedicated support on the bus, and the promotional activity we undertook during the tour. Our particular thanks go to the members who joined the bus at the stops in England; praised by other national partners for providing help and support of a consistently high standard.
Speaking about the partnership, NEN Chief Executive Dawn Whiteley MBE said: “We were delighted that the 2016 Start Up Britain Bus Tour was such a great success. Representing our members with influencers and policy makers is a fundamental part of our activity and the Start Up Britain partnership is a significant way that we can continue to highlight the valuable work undertaken by our members, whilst providing hands on practical support too.”
The team at Start Up Britain have shared with us the news that they are planning some further, smaller scale events in the Autumn. We look forward to hearing more about the tour and the part National Enterprise Network and our membership can play in them.