NEN PR partner, JournoLink shares their top four tips to make PR a critical part of your marketing this 2023.
NEN PR partner, JournoLink shares their top four tips to make PR a critical part of your marketing this 2023.
PR can be used to increase brand awareness and engage with potential customers. It is a blend of strategy and creative persuasion that can have a real impact on your brand’s reach by creating relationships within the media and attracting new customers or investors.
A strong PR strategy can help you create and share content strategically, identify your target audience, identify key players in your niche, determine your short and long-term objectives, boost SEO, build new connections, build your brand image, increase trust in your brand and generate leads.
TIPS
Plan
Find answers for these three questions:
- What’s the business message you want to put in front of 10,000 journalists?
- Which publications would you like to see your business in?
- What’s coming up that you can use to capture the journalists’ interest?
Routine
Put a one-hour slot in your diary for each month of the year, to cover:
- Previous month’s review
- This month’s opportunity: make sure it’s a trending story, relevant to your business, and an angle that creates a positive impression.
- What’s the action, and who’s doing it by when?
Review
Don’t get obsessed with the media coverage you’ve won. Focus on:
- Which journalists showed an interest and create a relationship with them by following them on socials?
- What could you do to make the next news story more compelling?
- What was the impact on your web traffic?
Seize the Opportunity (before your competitor)
If you don’t seize the media attention, your competitors will. Your business needs to be the one the journalists want to talk to.
