Gearing up for main event on 3rd December 2016 We are proud to be supporting Small Business Saturday this year. Here we share with you a few ideas for how you can maximise these opportunities. Supporting Small Business Saturday As you no doubt already know, Small Business Saturday is an annual grassroots, non-commercial campaign, which […]
Gearing up for main event on 3rd December 2016
We are proud to be supporting Small Business Saturday this year. Here we share with you a few ideas for how you can maximise these opportunities.
Supporting Small Business Saturday
As you no doubt already know, Small Business Saturday is an annual grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. While the day itself takes place on the first Saturday in December each year, the campaign aims to have a lasting impact on small businesses.
We are proud to once again be supporting the campaign. The overall aim of the campaign resonates with us and the work that you do. Therefore we wanted to share with you a few ideas of ways that you can make the most of this opportunity, which is putting the spotlight firmly on small businesses and the help and support that can be provided by enterprise organisations.
Get involved in the campaign
The beauty of this campaign is that if you can’t commit to doing something on the day itself, you can still get involved and share some of the buzz created by it. Why not also encourage your clients or other stakeholders to get involved as well? Most of the suggestions below are for activities that you or your clients could organise. Remember, the benefits of the campaign are just as relevant to them as they are to you. And don’t forget, if you have your own local press contacts, make sure you tell them what you have planned!
As in previous years, the Small Business Saturday team are running a bus tour, covering all four countries of the UK. Starting in Aberdeen on Monday 24th October, the bus will make 29 stops in five weeks, and conclude in Bournemouth on Friday 25th November. The bus will play host to numerous activities, workshops and small businesses exhibiting – offering a great outreach opportunity for you. We are supporting the bus as it tours England, and are getting in touch with members where the bus stops in their area. If the bus isn’t coming to a town or city near you, read on for some more ideas of other activities that you could plan.
Run a workshop or host an open day
In previous years, NEN members have run workshops or hosted open days on Small Business Saturday as an opportunity to offer support to new and existing clients. This would be a great opportunity to raise awareness of your services to new clients or bring together existing clients to encourage them to support and trade with each other.
Write about the campaign
Why not post a blog or write an article for your newsletter about the campaign? Link the campaign’s objectives to your own business and share this with your clients and stakeholders – and even the press too. Don’t forget to download the Small Business Saturday logo to add to your communications – and tell your clients to do the same.
Shout about it on social media
Small Business Saturday and the other organisations who are supporting it are very active on social media. So shout about what you’re getting up to, or simply just offer your support by using the hashtag #SmallBizSatUK and make the most of the conversations taking place online.
Tell us what you are planning
Make sure you let us know of your plans, and we will do our best to help promote what you are doing through our promotional channels too. Be sure to let the team at Small Business Saturday know as well so they can highlight your activity as part of the wider campaign.
Want to know more?
If you want to know more about the campaign, take a look at the Small Business Saturday website. On here you will find support materials and other ideas about getting involved.