Temperatures may have been in the low digits over the weekend but Saturday saw the UK’s small businesses community benefit from the warmth of the British public who were out in force to support Small Business Saturday. An estimated £717 million was spent with small businesses across the UK, up 15% on Small Business Saturday […]
Temperatures may have been in the low digits over the weekend but Saturday saw the UK’s small businesses community benefit from the warmth of the British public who were out in force to support Small Business Saturday.
An estimated £717 million was spent with small businesses across the UK, up 15% on Small Business Saturday 2015, with over half (57%) of those aware of the day saying they spent more than usual.
Over 80% of all local authorities covering the country actively supported the campaign on the day in a variety of ways, from staging or supporting small business events to offering free parking.
Positive consumer sentiment and support to small businesses was echoed through social media. Over 130,000 tweets were sent on the day itself reaching more than 140 million people, with Small Business Saturday UK trending at number one in the UK and at number 5 globally.
A huge thank you for supporting Small Business Saturday this year and helping make such a difference to small businesses across the UK.
