Anticipating what journalists will be writing about, and when, puts you in a great position to get your business included in their columns and benefit from the sales growth that comes from them giving you free ‘advertising’.
The smart PR word for 2023 is ‘Journohooks’.
Anticipating what journalists will be writing about, and when, puts you in a great position to get your business included in their columns and benefit from the sales growth that comes from them giving you free ‘advertising’.
NEN helps members distribute their news through NEN PR.
And as a kickstarter as Spring arrives at last, there’s 25% off all PR costs during March.
So here are the top five topics you can ‘journohook’ with in 2023 .
Levelling Up
Regional journalists always keen to promote their locality. Any news or initiative that helps them will be snapped up. Use the words ‘levelling up’ in the headline.
Royal Connections
With the coronation coming up in May, and a royal baby due in the summer, anything ‘royal’ from celebrations to souvenirs will be of interest.
Politics
England, Scotland, Wales or Ireland – If the politicians’ decisions affect your business shout
about it.
Sports
For big events going on this year, articles like advising on diet and fitness routines or anything linked to specific events would work with some forward planning.
National Days
Every day celebrates something and there are always journalists looking for your input. Put the event in the headline and you’ll be certain of hooking someone writing about it.
